HATCH DAY
Grand Opening Celebration · Waycross, GAFriday, July 10
WHAT IS HATCH DAY?
A brand-new Southern Roost is cracking out of the shell in Waycross — and we're not opening quietly. Hatch Day is a full grand-opening celebration with prizes, a live host, music, games, and a whole lot of reasons to show up early. The party starts at 7 AM, the doors open at 11, and the earlier you're in line, the more you could win.
THE PRIZES
→ First 25 in line:
FREE Southern Roost for a Year
Be one of the first 25 in line and eat free for a whole year.
→ First 100 in line:
GUARANTEED to win a prize
Every one of the first 100 in line walks away with something — and you're in the running for the headliners:
• Nintendo Switch 2
• 55" TV
• Vacation Package
• Gift Cards
• Free Food
• Swag Bags
• …and more
HOW IT WORKS
1. Get in line early
The earlier you are, the better you do. First 25 win the year.
2. Grab your numbered lanyard
(First 100 in line) - It's your prize ticket.
3. Enjoy the party
Music, games, and host Matt Baldridge from 7 AM on.
4. Doors open at 11 AM
Come eat and find out what you won.
HOSTED BY MATT BALDRIDGE
Matt's bringing the energy and running the show all morning — music, games, and the big prize moments.
Frequently Asked Questions
What time should I get there?
The party starts at 7 AM, but the line forms earlier. Want the year prize? Earlier is better — only the first 25 win it.
Do I have to stay until 11?
Prize tiers are based on your spot in line in the morning. Stick around for the party and the giveaways.
What if I'm not in the first 100?
You'll still walk into a brand-new Southern Roost and a full grand-opening party — come hungry.
Where is it?
Southern Roost | Waycross - 1920 S Georgia Pkwy W, Waycross, GA 31503
Come Home to Roost.
See you Friday, July 10
PLAN YOUR VISIT
Waycross
1920 S Georgia Pkwy WWaycross, GA 31503
Monday - Saturday: 6 am to 9 pm
Sunday: Closed
OFFICIAL RULES
Southern Roost — Waycross Grand Opening
Please read carefully. Dates and details are subject to change.
1. Sponsor. This promotion is offered by Concept 99 Group, LLC ("C99G"), the parent company and operator of Southern Roost (together, the "Sponsor").
2. Event. The Southern Roost Waycross Grand Opening is planned for the weekend of Friday, June 26 and Saturday, June 27, 2026, at the Southern Roost Waycross location, 1920 S Georgia Pkwy W, Waycross, GA. Dates, times, prizes, and details are subject to change at the Sponsor's discretion.
3. Eligibility. Open to legal U.S. residents 18 years of age or older. Void where prohibited.
4. "Year of Southern Roost" — First 25 Guests. The first twenty-five (25) guests (Only 1 Winner Per Household) in line on opening morning each receive the "Year of Southern Roost" prize, awarded as a recurring weekly "Offer" for one (1) free Basket Meal:
- Redeemed only through the Southern Roost App or online ordering — not at the register.
- One (1) Offer per calendar week, for fifty-two (52) consecutive weeks.
- Valid June 26, 2026 through June 26, 2027 (subject to the confirmed opening date).
- Valid at the Waycross, GA location only.
- Unused weekly Offers do not roll over or accumulate.
- Non-transferable, no cash value, and may not be combined with other offers.
- Winners must complete and sign a registration and release form to claim.
5. Prize Drawings — Guests #26–100. Guests in positions #26–100 receive a numbered badge entering them into the Grand Opening prize drawings. Winners must be present at the time of the drawing to claim a prize. Prizes include: a 2-Day Vacation Stay (grand prize; winner selects date/destination from available options), a surprise additional Year of Southern Roost, a Nintendo Switch 2, a 55" TV, massage certificates, Southern Roost cooler bags, free Breakfast Platter and Sandwich cards, and Southern Roost gift cards. Prize quantities are limited and awarded while supplies last.
6. Taxes. Winners are solely responsible for all federal, state, and local taxes on prizes. Where required, winners may need to complete an IRS Form W-9, and the Sponsor may issue an IRS Form 1099.
7. Publicity & Media Release. By participating and/or accepting a prize, attendees grant the Sponsor and its affiliates permission to photograph, film, and record them, and to use their name, image, likeness, and voice in marketing and promotional materials, in all media, worldwide, without further notice or compensation.
8. General. The Sponsor reserves the right to substitute any prize with one of equal or greater value, and to modify, suspend, or cancel any part of this promotion due to circumstances beyond its reasonable control. All Sponsor decisions are final. Prizes are non-transferable and have no cash value except as required by law.
9. Governing Law. This promotion is governed by the laws of the State of Georgia. Any dispute shall be resolved in the state or federal courts located in Ware County, Georgia.
This page contains temporary information and will be updated. Final official rules will be posted prior to the event.